Rivian Vehicle Visualization Studio + Reservations


Project Details:

Introducing Rivian's Vehicle Design Studio and Reservation Flow ā€” a revolutionary way to order vehicles. Customize your dream R1T or R1S to match your unique style and preferences. The Studio lets you choose from a range of options for paint, wheels, interior, and accessories, creating a personalized driving experience. With a simple deposit, secure your spot in line through the reservation flow, ensuring a seamless and enjoyable purchase journey. These projects focus on driving Rivian's largest source of revenueā€”digital ordering for the R1T & R1S vehicles. Experience the transformative power of Rivian's Studio and reservation flow, where imagination meets practicality, making every journey extraordinary.

LINKS:

R1T / R1S Vehicle Design Studio

R1T / R1S Reservation

Blog

CLient:

Rivian

Role:

Product Manager + CG Producer

Rivian Vehicle Design Studio

Letā€™s reimagine how a user discovers and engages with our vehicles and their options in real time with constant updates to the vehicle build plan and pricing. The real question became how can we have fun with this product and develop an unique experience that is creative and empowers the user to curate their adventure vehicle digitally.

THE UX FLOW

01 | Welcome to the Vehicle Design Studio

02 | Interiors

03 | Explore some gear

04 | Overview + You sure you want to leave the Studio? Read user, Read user.

Reserve a Rivian

Introducing a new way to reserve a Rivian without any configuration tied to the order. Purely, a means of entering the line for one to purchase!

THE UX FLOW

01 | Reserve Your R1T Landing Page

02 | Login to Account / Create an Account

03 | Checkout


have some fun before you get behind the wheel