ALL THINGS CREATIVE!

I work with clients to create awesome multimedia content, digital products, and marketing strategies that boost their engagement, conversion, and creativity.

Producer + Product Manager

Oversaw the planning, development, and launch of ONE’s web platform, including product marketing campaigns, feature updates, branding initiatives, and visual content creation with the cross-functional team, including engineering, design, and senior leadership.

one.ai

Product Manager + CG/Visuals Producer

My primary focus was on acquiring and converting customers through Rivian.com. I owned and managed the consumer digital ordering process for our R1T & R1S vehicles, driving Rivian's largest source of revenue. Additionally, I served as the e-commerce SME responsible for expanding the Gear Shop, searching for new product opportunities, and refining the user experience through A/B testing. I strived to identify user needs, fill product gaps, and generate ideas to enhance the overall user experience. Another critical aspect of my role was to introduce a groundbreaking industry standard for vehicle ordering while meeting CEO timelines and satisfying customer needs. My market research on the competition played a pivotal role in shaping our sales strategy and influencing the overall product vision as well.

Founder + Chief Marketer

Led all go-to-market and marketing efforts. I oversaw campaigns, branding, and promotions to grow our presence in the market. I focused on reaching our target audience through digital marketing, social media, and email campaigns. Additionally, I collaborated with product development to create excitement around new boba flavors and offerings. With my leadership, we successfully built a strong brand and loyal customer base, setting the startup on a path to long-term success in a competitive market.

Product Manager

I revamped Tesla’s referral program, making it more rewarding for over a million customers, boosting revenue, and building brand loyalty. I also created an internal admin tool that reduced customer support inquiries by 80%. We launched the fun Tesla App Loot Box feature and improved the digital experience based on customer feedback. Working with the digital transaction team, we redesigned the credit application for a user-friendly experience in multiple countries. Day to day impacted by Elon tweets lol :)

Product Marketing Manager

I conducted extensive market research to achieve a remarkable 60% increase in retention for Houston's startup community through the application funnel. Working closely with the leadership team, I played a vital role in developing and executing a strong go-to-market strategy, effectively positioning our accelerator for success. Additionally, I led the Texas In-Kind contribution initiative, securing over $150,000 in funding and forming more than 10 partnerships to provide valuable startup innovation resources. My contributions as a Product Marketing Manager at MassChallenge significantly contributed to the growth and support of the startup ecosystem, empowering aspiring entrepreneurs to thrive in their ventures.