Introducing Rivian Gear Shop—an innovative e-commerce platform that revolutionizes the way you engage with Rivian beyond their vehicles. Built from scratch, the Gear Shop offers a diverse range of merchandise, vehicle accessories, and charging products. By strategically understanding our consumer base, we sought to maximize retention and personal touchpoints via our marketing campaigns. Within six months of launch, it achieved impressive results, generating over $1M in sales and attracting 500k sessions. By bringing fulfillment in-house, we ensure exceptional service and control over the customer experience. Explore the Gear Shop to discover Rivian's world of innovation and find the perfect gear to enhance your journey.